C-Store Beer Sales

Fig. 27 Category Analysis – Beer/Malt Beverages (10.31 percent of in-store sales, 7.07 percent of gross margin dollar contribution)

Fig. 28 Stores Selling Beer

Fig. 29 Percent of Beer/Malt Beverages $ Sales and Unit Volume

Fig. 30 Beer Competitive Channel Market Share

Bottom line:

• Average beer sales per conveneince store increased one-half percent in 2009.
• Popular beer now outsells import brews on a dollar and unit basis.
• Convenience stores lost beer market share to the supermarket and drug channels in